The Book

Lead a Life of Greatness

The Leader Within Us book cover

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Mindset, Principles, and Tools for a Life by Design

What does it mean to lead a life by design? As a veteran CEO, experienced board member, former White House Appointments Secretary, and long-time mentor to young and old alike, Warren Rustand shares with readers of The Leader within Us the principles he’s abided by in his own life of purpose. Founded on lessons learned from his father working on the family’s childhood farm in Minnesota and refined by diverse connections and experiences throughout his life, Rustand’s building block principles—clarity of vision, certainty of intent, and the power of values—are brought into focus within the pages of his new book.

The belief that each one of us is capable of achieving greatness is central to Rustand’s methodology, positing that greatness is a choice, rather than an endowment of fate. As Rustand tells it, “We must choose greatness. People don’t hand us greatness. We decide to be great and then discipline ourselves to be great. It’s about choice and discipline.”

Living proof of the veracity of his words, Warren Rustand has lived a life of his choosing, with each small choice along the path of his life serving his aspirations. Rustand’s practice of self-discipline and personal greatness as detailed in The Leader within Us has transformative power, and should inspire us all to drop what we’re doing and re-examine the choices we make in our own lives.

No matter your starting conditions, Rustand’s actionable blueprint for becoming the person and leader you want to be is immediately relevant, urging readers to take control of their life before it’s too late. “How many chances do we really get? How many days do we really have left to make that difference?’ Rustand asks. If we want to run that race, build that company, save our marriages and our families, or keep ourselves from one day lamenting, “I wish I’d done more with my life,” now is the time to act.

Covering topics as expansive as work-life balance and philanthropy to as narrow as better time management, Warren Rustand’s wisdom stakes its philosophical claims in both professional and personal territory, with both working in symbiosis to guide you towards greatness. With the help of Rustand’s Three Principles of Leadership and Five Principles of Personal Greatness, readers are given the architecture and vision they need for life by design. As Rustand says, “You, too, can create your best life if you are willing to embrace the principles that will follow in this book. You merely have to apply these principles daily for the outcomes you desire.”